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For Millennials, Direct Marketing Books Aren’t Catching Up

Performance Marketing

Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct response marketing book.


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This Copywriter’s Ad About Motherhood Was So Touching, It’s Now a Children Book

Creativity

In January 2014, Boba, a small Colorado company that makes baby carriers and accessories, posted a video online—created by Futuristic Films—that would prove to be one of the most popular [...]

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Paulo Coelho Just Published the Entire Text of His Novel ‘The Alchemist’ in a Single Ad

Creativity

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro [...]

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Housewives Get Hot and Heavy With Their Books in New Ads for Harlequin Romances

Creativity

Desperate housewives enjoy illicit entertainment right under their oblivious husbands' noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson.

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The ‘Camp Gyno’ Girl Is Back in a Remarkable Trailer for Her Father’s New Book

Creativity

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing [...]

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Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Brand Marketing

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by [...]