Books

How This Agency Got a Deceased Author to Sign Books at a Book Fair

Literary fans love a good book signing. But absent the actual author, the next best thing might be an autograph from a mechanical arm in his or her own style. That, at least, seems to be the premise of a stunt from European online bookseller Bol.com and DDB Brussels at the Antwerp Book Fair this month. To mimic the handwriting of eight popular authors, the agency worked with research and design lab Beyond to analyze their original penmanship, and build a machine to recreate it.

Q&A: PopSugar’s Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division.

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words." First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.

This Copywriter’s Ad About Motherhood Was So Touching, It’s Now a Children Book

In January 2014, Boba, a small Colorado company that makes baby carriers and accessories, posted a video online—created by Futuristic Films—that would prove to be one of the most popular ads ever made about motherhood. Titled "You Made Me a Mother," it featured a voiceover that was a visual poem of various moms each talking to their child—recounting their journey together from pregnancy through the first few years of their child's life.

Paulo Coelho Just Published the Entire Text of His Novel ‘The Alchemist’ in a Single Ad

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro newspaper—along with, probably, a powerful magnifying glass.

Housewives Get Hot and Heavy With Their Books in New Ads for Harlequin Romances

Desperate housewives enjoy illicit entertainment right under their oblivious husbands' noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson.

The ‘Camp Gyno’ Girl Is Back in a Remarkable Trailer for Her Father’s New Book

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute, impressively cinematic trailer for a book called Surviving Middle School, which her father, Dave McGrail, has published as a kind of entertaining guide book for 4th to 7th grade girls.

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.

Did Penguin Just Design the Worst Book Cover of All Time on Purpose?

The 50th anniversary publication of Roald Dahl's children's classic Charlie and the Chocolate Factory is leaving a bad taste in some mouths.

Even the Print Version of Haruki Murakami’s New Book Will Have an Interactive Cover

Even old dogs like hardcover books can learn new tricks.