Book Marketing

Droga5, Bing play location game with Jay-Z

Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in […]

Man honors Ayn Rand with Google Earth ad

The good news: Nick Newcomen spent a month driving 12,000 miles, and using a GPS tracking device as a "pen," created what the Guardian describes as the "world's largest book […]

Creative chief lobs new book into the crowd

Who needs publishers when you have Twitter followers? Euro RSCG Chicago Chairman/Chief Creative Officer Steffan Postaer is putting a twist on the crowdsourcing craze by publishing his third novel, Sweet […]

Ad guy crowdsources funding for new book

It can seem like everyone who is anyone in marketing has a book nowadays. Getting a publisher can be a hassle, of course. Bud Caddell, a strategist with Victors & […]

Most things actually are better with a gorilla

This series of fun, low-budget promos for copywriter Andrew Gall and art director Vince Soliven's book Everything is Better with a Gorilla features an actor in an ape costume—or a […]

New Zealand novels will give you paper cuts

Maurice Gee's novel Going West literally springs off the page in this animated spot for the New Zealand Book Council by Colenso BBDO and Andersen M Studio. The clip's garnered […]

Latest book by Alex Bogusky gets roasted

Not everyone in the media is grooving on Alex Bogusky. The creative chief at Crispin Porter + Bogusky, who was likened to Our Lord just 18 months ago in Fast […]

Short films set up Douglas Coupland’s book

Douglas Coupland, author of the zeitgeisty 1991 novel Generation X, has a new book out in Canada and the U.K. called Generation A. It's set for a U.S. release in […]

Enjoy the world of books while it’s still here

Apt Studio and Asylum Films put together this great stop-motion film, called "This Is Where We Live," to help celebrate the 25th anniversary of 4th Estate Publishers in the U.K. […]

Have some Internet with that mystery novel

Anthony E. Zuiker, creator of television's most overrated crime drama, CSI, has hooked up with EQAL, maker of the Web's most overrated teen/young-adult dramas, lonelygirl15 and KateModern, to bring Zuiker's […]