Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters
Brand Marketing
Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys [...]
Bonnier Acquires Source Interlink’s Motorcycle Titles, Sells TransWorld Group
Performance Marketing
Less than a week after divesting itself of Parenting and Babytalk magazines, Bonnier is moving ahead with its new testosterone-fueled game plan.
Electus Partners With Saveur on Web Series
Performance Marketing
From Top Chef to Iron Chef to Hell’s Kitchen, the TV schedule is packed with culinary competition shows. But when it comes to Americans’ insatiable appetite for all things foodie, [...]
Some Publishers Rushing to Microsoft’s Surface Tablet
Performance Marketing
On Thursday (Oct. 25), Microsoft officially launched two crucial, highly anticipated products: its first-ever computer, the 10.8-inch Surface tablet; and Windows 8, the new operating system on which the Surface [...]
Google Play Sets Mags Hearts Aflutter
Performance Marketing
Google is making a run at Apple and other players in the burgeoning tablet market. And its new $199 Nexus 7 tablet, along with a host of content options available [...]
Bonnier SVP Gregg Hano Named CEO of Mag+
Performance Marketing
Gregg Hano, currently the svp of corporate sales and the technology group at Bonnier Corp.