Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn't mean they'll be equally receptive to marketing and brand messaging. Concertgoers at three of the largest and most well-known U.S.
Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience. Bud Light empathizes, festival fans.
Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre grounds in Manchester, Tenn.
Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.
When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile phones in a