Bonnaroo

Infographic: What Music Festivalgoers Are Buying, Posting and Sharing

Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn't mean they'll be equally receptive to marketing and brand messaging. Concertgoers at three of the largest and most well-known U.S.

How Marketers at Music Fests Are Engaging Fans on Site and Online

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience.Bud Light empathizes, festival fans.

Bonnaroo’s App Sent More Than 97,000 Push Notifications to Festivalgoers This Year

Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre grounds in Manchester, Tenn.

Brands Go Digital in Extended Sponsorships With Music Festivals

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.

Ford Geofences Bonnaroo Music Festival

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile phones in a

The Co-founder of Bonnaroo Discusses His Best Program of 2012

Bonnaroo is one of the biggest music festivals in the U.S.