IHeartMedia’s NYC Outpost Is Modular and Modern
Performance Marketing
A radio broadcasting and out-of-home advertising company, iHeartMedia is thriving in an era of streaming services and banner ads. The cheekily named company—formerly Clear Channel Communications—knows that the devil is [...]
Horizon Inks $100 Million Deal With Clear Channel
Brand Marketing
Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no.
NBCUniversal Invests in Mobile Startup NowThis News
Performance Marketing
As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials.
MTV Founder Bob Pittman Is Our First Media Visionary
Brand Marketing
Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot [...]
Clear Channel CEO Bob Pittman Says Don’t Follow the Digital Hype
Brand Marketing
When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the [...]
NowThis News Attracts High-Profile Supporters
Brand Marketing
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored [...]