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AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’

Performance Marketing

By Michelle Castillo

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 [...]

Brand Marketing

AOL Networks CEO Talks Mobile and How He Landed His New Gig

By David Taintor

Brand Marketing

Three Things You Need to Know About Programmatic Advertising

Performance Marketing

AOL to Launch Programmatic Upfront During Advertising Week

By Mike Shields

Performance Marketing

Razorfish’s Lord Takes Top Job at AOL Networks

By Andrew McMains

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Bob Lord Takes Reins at VivaKi Digital

Brand Marketing

By Gabriel Beltrone

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global [...]