Bob Lord

AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 percent more clients using its platform.

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Specs Who Bob Lord Age 50

Three Things You Need to Know About Programmatic Advertising

AOL's Bob Lord is in favour of free beer and easy lives for CMOs

AOL to Launch Programmatic Upfront During Advertising Week

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV dollars to the Web. On Sept.

Razorfish’s Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong.

Bob Lord Takes Reins at VivaKi Digital

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global CEO Laura Lang is leaving to become CEO of Time Inc.