When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 percent more clients using its platform.
AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV dollars to the Web. On Sept.
Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong.