AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’
Performance Marketing
When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 [...]
Bob Lord Takes Reins at VivaKi Digital
Brand Marketing
VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global [...]