As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.
One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics.
Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.
Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to start, that question won't go away anytime soon.
It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not sharing the "kickbacks" with clients. Well, now the elephant is finally getting the scrutiny many feel it deserves.
Broad tax reform may be a long shot in Congress, but the advertising community is still nervous about proposals to limit the advertising tax deduction.
The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900.
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual policy conference in Washington, D.C. “If we don’t win in Washington, nothing else matters,” the ANA’s president and CEO said.
Advertisers came out swinging today against Microsoft’s new browser, Internet Explorer 10, which automatically defaults to Do Not Track. The move by Microsoft to include this feature setting stunned the Internet and ad communities which had agreed and received government support to implement an opt-in Do Not Track feature across all browsers by the end of the year.
The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee.