The ANA’s New Alliance Wants to Provide the Blueprint for Multicultural Marketing
Brand Marketing
As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced [...]
Ad Lobby Releases New Data to Combat Threat to Ad Tax Deduction
Brand Marketing
Broad tax reform may be a long shot in Congress, but the advertising community is still nervous about proposals to limit the advertising tax deduction.
How Much Bigger Can the ANA’s Growth Conference Get?
Brand Marketing
The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900.
ANA’s Liodice Warns Business to Collaborate More
Brand Marketing
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual [...]
Advertisers to Microsoft: Reverse Course on Do Not Track Browser
Performance Marketing
Advertisers came out swinging today against Microsoft’s new browser, Internet Explorer 10, which automatically defaults to Do Not Track. The move by Microsoft to include this feature setting stunned the [...]
Ad Biz Tries to Convince Senate Dems Self-Regulation Works
Performance Marketing
The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee.