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Bob Jeffrey Says His Successor Is a ‘Real Internationalista’

Brand Marketing

Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job.


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JWT Creative Hires Represent Needed Sizzle

Brand Marketing

With the appointment of new creative leaders from Crispin Porter + Bogusky and Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain the star power [...]

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Six Questions: Bob Jeffrey

Brand Marketing

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Six Cannes Questions 2011: Bob Jeffrey

Brand Marketing