Bob Jeffrey Says His Successor Is a ‘Real Internationalista’
Brand Marketing
Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job.
JWT Creative Hires Represent Needed Sizzle
Brand Marketing
With the appointment of new creative leaders from Crispin Porter + Bogusky and Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain the star power [...]
Six Questions: Bob Jeffrey
Brand Marketing
Six Cannes Questions 2011: Bob Jeffrey
Brand Marketing