So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review?
"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot.
In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.
The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of big agencies as JWT's North American chief creative officer, is leaving to start his own agency.
JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that the country speaks Portuguese and the rest of the countries in the region speak Spanish. But economic shifts and a "need to stay ahead of trends" has prompted global CEO Bob Jeffrey to reannex Brazil.
Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted.
JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was a key player on JWT's pitch team, along with New York CEO Peter Sherman, according to an internal email from JWT global CEO Bob Jeffrey.
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top job—and the significant challenges before him—he’ll need all the time he can get.
With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC and Nestlé. Early in his career, he was an account executive at DDB and Chiat/Day. In 1987, he co-founded his own shop, Goldsmith/Jeffrey, which was acquired by Lowe & Partners in 1996.
One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to rock our industry.