Why JWT’s Chairman Wants to Talk About Rhode Island Tourism
Brand Marketing
So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review?
JWT’s Peter Sherman Rises to Head of North America
Brand Marketing
Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted.
N.Y. Office Was Central to JWT’s Puma Win
Brand Marketing
JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, [...]
JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him
Brand Marketing
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top [...]
JWT CEO Bob Jeffrey Says the Consumer Is Still in Control
Brand Marketing
With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC [...]
These Ad and Media Bigwigs Know Their Business
Brand Marketing
One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to [...]