Bob Ivins

Mindshare Fills a Role That’s Redefining the Agency

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.

Mindshare Clients Get Interested in Weather Co.’s Data

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions.Those clients and others will be able to access the media company's WeatherFX data platform via a partnership with WPP Group's Mindshare.