With five returning freshman shows from last season, as well as additional prime time NFL games with Thursday Night Football, NBC has put together a 2016-17 schedule that emphasizes stability in the fall, while saving many of its new shows for midseason.
NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on too long, and we show clip after clip and they become routine and formulaic," Greenblatt said.
It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents.
On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run in 2014-15.
Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a) […]
The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder will be revealed within the next seven to 10 days. While the bids are effectively sealed, insiders say NBC has the best shot at landing the single-season showcase.
On Monday, top executives at both NBC and Fox upfronts did something you don’t usually see in a network presentation. They admitted they weren’t happy with their product, either. “We had a challenging first quarter, as well as our share of midseason disappointments,” NBC’s Bob Greenblatt said to buyers and clients.