Three days before the Rio Olympics are set to kick off, NBC execs are keeping their fingers crossed that their coverage will be focused more on the athletes and competition, and not on all the other issues plaguing Rio in the run-up to the games.
As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns over environmental, economic and safety issues in Rio de Janeiro.
Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London Summer Olympics drew 219.4 million total viewers, edging the Beijing Games by 4.4 million viewers, or 2 percent.
NBC on Friday made it official, announcing it has tapped Savannah Guthrie as the new co-anchor of the Today show. The confirmation comes just one day after Ann Curry made her tearful exit.