Chobani Wants New Agency by Fall

Chobani expects to have a new agency onboard early this autumn, the company said as it launched a review to replace lead creative shop Boathouse in Boston. In 2012 Chobani spent nearly $52 million in measured media, according to Nielsen.

Boathouse Now Chobani’s Lead Agency

Chobani has named Boston-based independent Boathouse its lead creative agency.