BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads
Creativity
The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having [...]
Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz
Performance Marketing
Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of [...]
BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online
Brand Marketing
BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences.
24 Hours in Advertising: Tuesday, Jan. 27, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW’s Super Bowl Ad
Creativity
The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. [...]
BMW Will Promote Its Plug-In Car at the Super Bowl
Brand Marketing
The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back.