BMW and Major League Soccer Are Testing ‘Expandable Teaser’ Ads
Performance Marketing
At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.
Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016
Performance Marketing
When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers.
Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling
Brand Marketing
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog [...]
Mullen Lowe Chairman Looks Back on His 40-Year Career
Brand Marketing
Specs Current gig Chairman, Mullen Lowe Previous gig Chairman, CEO, Mullen Lowe
Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump
Brand Marketing
To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast [...]
Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's [...]