BlueKai

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million. 

Datalogix Nabs $45 Million Funding Round

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales.

Editor’s Letter: Data, Native and Video Are Dominating Digital Strategy

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily to better understand.

Second-Party Data Can Help Brands Get Unique Information at Scale

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique. 

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.

The Driver Behind the Publicis-Omnicom Merger

If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the past several years chipping away at their business models.

Facebook Will Let Brands Target Users With Offline Third-Party Data

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences.

We Reach Everyone Online. No, We Do!

Yesterday, AppNexus announced that it had pulled in $75 million in new funding.