Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise
Performance Marketing
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the [...]
Second-Party Data Can Help Brands Get Unique Information at Scale
Brand Marketing
When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. [...]
Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion
Performance Marketing
Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.
The Driver Behind the Publicis-Omnicom Merger
Performance Marketing
If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the [...]
Facebook Will Let Brands Target Users With Offline Third-Party Data
Performance Marketing
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences.
We Reach Everyone Online. No, We Do!
Performance Marketing
Yesterday, AppNexus announced that it had pulled in $75 million in new funding.