Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns
Performance Marketing
Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl [...]
Social TV Startup Bluefin Labs Raises $12M in New Funding
Performance Marketing
Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing.