Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.
Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.
ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. ABCNews.com executive producer Ed O’Keefe announced the extension during a Social Media Week panel on Feb. 15.