As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant and survive, invention must be the industry’s focus.
Blue State Digital
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is appealing to our next generation of great talent.
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening.
As we head in to what is expected to be the most expensive campaign cycle in history, candidates are trying to exploit every possible advantage to raise the cash necessary to keep the wheels turning another day. One such avenue, mobile, is new to this cycle, and has campaigns drooling over the possibilities of soliciting almost instantaneous donations from citizens on the go.