Blue Moon

FX Networks, MillerCoors in 3-Year Partnership Deal

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers. 

Adweek’s Top 10 Commercials of the Week: Aug. 2-9


How Blue Moon Found a Heavenly Way to Shine in a Crowded Category

IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful approach to the brewer's advertising, which would become instantly recognizable—a welcome dash of color and craft amid the beery bro hugs of the category.

Big Beer Brands Are Fooling Us With Their Crafty Looks

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif., to be exact.

iPhone Ads Beating Samsung Galaxy III Spots

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List

These Beer Ads Are Seriously Off the Wall

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed into an unlikely revenue stream.