IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
How This Punk Rocker Plans to Woo Bloomberg Media’s Sophisticated Audience
Performance Marketing
Specs Current gig Global commercial creative director at Bloomberg Media
Bloomberg’s New Publishing Platform Is ‘Like Tinder for Video’
Performance Marketing
Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation.
Jacki Kelley Leaves IPG for Bloomberg Media
Brand Marketing
Jacki Kelley is heading back to the sell side of media. Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and [...]