Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year.
The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women.
Former Redbook editor-in-chief Stacy Morrison has landed, like so many print veterans, in the digital world. Morrison was named editor in chief of BlogHer.com, a media company for women bloggers. She starts her new job Jan. 1.
If there were any doubts that major brands see so-called "mommy bloggers" as a key audience, a walk across the show floor at the BlogHer '11 would have dispelled them.