Maker Studios Is Building an In-House Ad Team
Performance Marketing
Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to [...]
Do NewFronts Really Affect TV Pricing?
Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts [...]
Blip Inks Deal With Ray William Johnson
Performance Marketing
A reinvented Blip rolled out a handful of original series, provided details on a new content partnership with My Damn Channel, revealed a production deal with YouTube giant Ray William [...]
Are Views From YouTube’s TrueView Ads True Views?
Performance Marketing
YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing [...]
Will Video Hub Be Just a Blip on the Stream?
Performance Marketing
When Blip came on the scene in 2005, the pioneering startup was ahead of its time, building a network and set of tools designed to help the nascent community of [...]