Bleacher Report Caters to Millennial Men With Thoughtful Sports Analysis and Parody Videos
Performance Marketing
People talk about sports a little differently than they used to. Post-game discussions don't have to wait for the next morning's water cooler chats. Instead, fans turn to Twitter during [...]
Here’s AOL’s Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?
Performance Marketing
Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters.
Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?
Performance Marketing
For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball [...]
Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed
Performance Marketing
Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.
Madden Game Uses Google to Create Gif Ads in Real Time
Performance Marketing
EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly [...]
National Geographic Ranked No. 1 in Social Media Among Publishers
Performance Marketing
National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee.