People talk about sports a little differently than they used to. Post-game discussions don't have to wait for the next morning's water cooler chats. Instead, fans turn to Twitter during the game for up-to-the-minute reactions, GIFs, jokes and memes.
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to become a television juggernaut.
"A" is for advertising. "V" is for … viral video? Blackalicious' frenetic 1999 tongue-twister "Alphabet Aerobics" gets a sporty update in this animated music video from Bleacher Report.
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S.
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition. Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work:
Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters.
For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball games, which tipped off on Thursday.
Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.
EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.
National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee.