Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.
Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them.
Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment.
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of ad exchanges.
Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping.
When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a
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It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's shopping site featured a Black Friday sale button labeled "Rape Us Now," which apparently was a reference to how low the prices were. Given that the site's audience is almost entirely made up of young women, it didn't take long for some to take notice.
Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered long enough to draw the ire of many Twitter users.