Black Friday

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them.

Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment

Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment. 

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of ad exchanges.

Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping.

Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.

These Were November’s Buzziest Topics on Facebook

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a

This Chicago Agency Creates Playful Campaigns for Major Brands

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago

Singapore Retailer Apologizes for Writing ‘Rape Us Now’ on Black Friday Site

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's shopping site featured a Black Friday sale button labeled "Rape Us Now," which apparently was a reference to how low the prices were. Given that the site's audience is almost entirely made up of young women, it didn't take long for some to take notice.

UPDATE: Target Says Cyber Monday Traffic Has Been ‘Twice as High as Our Busiest Day Ever’

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered long enough to draw the ire of many Twitter users.