Bissell

Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human.

Ad of the Day: Bissell Cleans a Grimy Subway Floor, but That’s Not the Crazy Part

Ravi Dalchand really, really believes in his product. The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams at the same time!) by using it to scrub the floor of a subway station in Toronto.

What Type of Agency Will Own Social Media Marketing?

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.

Olson Wins Bissell’s Creative, Media and Digital Business

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review. 

Bissell’s Ad Review Enters Its Final Stage

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.

Consumers Like Brands That Are Family-Owned

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s been run by Bissells for 137 years.