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Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

Brand Marketing

Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth [...]


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Consumers Like Brands That Are Family-Owned

Brand Marketing

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s [...]