Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human.
Ravi Dalchand really, really believes in his product. The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams at the same time!) by using it to scrub the floor of a subway station in Toronto.
Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.
Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business. The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review.
Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.