Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.
This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!
Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a cardboard viewer in the box to watch four branded video clips.
Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail.
Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district.
Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction.
Hey bros, you already get your razors and pomade through a monthly subscription service. Now you can get right to the point and buy your rubbers through one too.