While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.

This Week’s Must-Haves: Nokia’s New Camera Brings VR Recording to the Masses

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

Birchbox’s Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a cardboard viewer in the box to watch four branded video clips.

Women’s Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail.

Birchbox Aims to Bring ‘Artificial Intelligence’ to Offline Retail

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district.

A Growing Number of E-Commerce Sites Are Moving Into Print

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction.

Condoms Join Razors and Grooming Supplies on the Monthly Subscription Bandwagon

Hey bros, you already get your razors and pomade through a monthly subscription service. Now you can get right to the point and buy your rubbers through one too.

Birchbox Grooms New Service for Guys

Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty products—is jumping on the trend by extending its services to men beginning today.