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Droga5, Bing play location game with Jay-Z

Creativity

Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in [...]


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Microsoft’s Dr. Bing film opens at Sundance

Creativity

Microsoft worked with Interbrand to come up with the name Bing for its search engine. It's supposed to evoke the "aha" moment of finding what you're looking for (and no, [...]

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Use Bing, and get chomped on by a vampire

Creativity

As I've noted in regard to infomercial spoofs, you can always leave it to advertisers to seize on a cultural trend, typically six months late, and beat it to death. [...]

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Bing’s lame jingle starts nice little squabble

Creativity

Is it possible to have a three-way online flame war in which everyone wins? Apparently so. The battle in question began brewing Wednesday, when Microsoft announced the winner of its [...]

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Bing keeps you from being a blithering idiot

Creativity

Microsoft and JWT wasted no time in following up their introductory Bing commercial that we wrote about last week. In these three ads, the new "decision engine" is posed as [...]

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Microsoft’s Bing prepares to save the world

Creativity

Here we have a breaking campaign from a giant global company that's struggling to compete in a brutal market. It talks about making "decisions that help us get to the [...]