Droga5, Bing play location game with Jay-Z
Creativity
Droga5 has devised a location-based scavenger-hunt game to promote Jay-Z's upcoming memoir, Decoded. Giant pages are showing up in places mentioned on those actual pages in the book—all relevant in [...]
Microsoft’s Dr. Bing film opens at Sundance
Creativity
Microsoft worked with Interbrand to come up with the name Bing for its search engine. It's supposed to evoke the "aha" moment of finding what you're looking for (and no, [...]
Use Bing, and get chomped on by a vampire
Creativity
As I've noted in regard to infomercial spoofs, you can always leave it to advertisers to seize on a cultural trend, typically six months late, and beat it to death. [...]
Bing’s lame jingle starts nice little squabble
Creativity
Is it possible to have a three-way online flame war in which everyone wins? Apparently so. The battle in question began brewing Wednesday, when Microsoft announced the winner of its [...]
Bing keeps you from being a blithering idiot
Creativity
Microsoft and JWT wasted no time in following up their introductory Bing commercial that we wrote about last week. In these three ads, the new "decision engine" is posed as [...]
Microsoft’s Bing prepares to save the world
Creativity
Here we have a breaking campaign from a giant global company that's struggling to compete in a brutal market. It talks about making "decisions that help us get to the [...]