Top 10 Commercials of the Week
Brand Marketing
This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have [...]
Yahoo Unveils New Search Browser
Performance Marketing
Despite outsourcing its search results to Bing, Yahoo maintains that it is still very much in the search game technology-wise. To prove as much, over the last six months the [...]
CORRECTION: Google Continuing Rollout of Search Retargeting Options
Performance Marketing
Correction:
Google Drops Knowledge (Graph) on Search
Performance Marketing
Essential as search is to digital marketing--search received 47 percent of the $31.7 billion spent on online advertising in 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers—it's not [...]
Microsoft Revamps Bing With Social Sidebar
Performance Marketing
Microsoft’s Bing has been gradually gaining traction in the search space by excelling at something Google doesn't own: social search.
Microsoft’s Kirsten Ward Adds Xbox to Her Purview
Performance Marketing
Microsoft is looking to tie more closely together its Web media properties (like Bing and MSN) and its gaming/media juggernaught Xbox.