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3 Examples of Social Media-Worthy Outdoor Advertisements

Performance Marketing

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]


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A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

Creativity

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a [...]

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Are Highway Billboards Becoming the New Home of High Art?

Creativity

Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well.

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These Trippy 3-D Paintings Will Baffle Your Brain and Spark Your Creativity

Creativity

Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable.

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FX Pulls Disturbing Eye-Worm Billboards for The Strain

Creativity

The worm has been turned away. Billboards for FX's The Strain, with creepy critters crawling out of (or perhaps boring into?) human eyeballs, are apparently too much for some folks [...]

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Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads

Creativity

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp: [...]