WWTT? BBC Stakes a Billboard to Promote ‘Dracula’
Performance Marketing
In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes — the iconic weapon used against vampires. While the imagery [...]
Billboard and W Hotels Are Partnering to Promote Rising Stars in Music
Brand Marketing
Billboard and W Hotels are working together to bring music fans the latest and greatest though a new emerging artists series, Next Up: New Artists, New Music. Using Billboard's Emerging [...]
How Retailers Can Keep Christmas Music From Driving Shoppers Crazy
Brand Marketing
Danny Turner has a pretty cool job. As global senior vp of programming and production for Mood Media, he spends much of his time listening to music, thinking about music [...]
American Atheists Say Santa Won’t Be Mad at You for Skipping Church
Brand Marketing
It's almost time to find out if you're getting all the gifts on your list this holiday season, or if you'll wake up Christmas morning to a stocking chock-full of [...]
Melissa Etheridge on Her Evolving Relationship With Marketing and Technology
Performance Marketing
With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her [...]
Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them
Brand Marketing
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the [...]