At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.
City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are struggling with hunger.
Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving as vice chairman, is the first chairperson from a media agency to head the 4A’s board and will serve a two-year term.
Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, […]
In 40 minutes, they covered a lot of ground.Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers.
Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to $298.42 billion versus 2010, according to Giving USA Foundation. Corporate giving, meanwhile, remains sluggish.