Bill Koenigsberg

After You See This Virtual Tour of Horizon Media, You Might Want to Work There

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.

Millennials Use Ads to Fight Hunger

City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are struggling with hunger. 

Horizon Media Adds Charlie Rutman as New Managing Partner

Charlie Rutman has joined Horizon Media as a managing partner. 

Horizon Media’s Koenigsberg Is New 4A’s Chair

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving as vice chairman, is the first chairperson from a media agency to head the 4A’s board and will serve a two-year term.

Family Photos: The Advertising and Media Edition

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, […]

Media Agency Bosses Tackle Turnover, Transparency

In 40 minutes, they covered a lot of ground.Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers.

The Givers

Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to $298.42 billion versus 2010, according to Giving USA Foundation. Corporate giving, meanwhile, remains sluggish.