After You See This Virtual Tour of Horizon Media, You Might Want to Work There
Brand Marketing
At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.
Media Agency Bosses Tackle Turnover, Transparency
Brand Marketing
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss [...]
C-3POh No! Broadcasters Agitate for Better Ratings Currency
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers.
The Givers
Brand Marketing
Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to [...]