Biking

Ad of the Day: Cycle Safety

On July 20, 2010, James Cracknell, a British Olympic medalist in rowing and sometime cyclist, suffered a near-fatal bike accident outside Winslow, Ariz., during an attempt to cycle, row, run, and swim from Los Angeles to New York. The crash left him in critical condition and resulted in lasting brain damage. It could have been worse had he not been wearing a helmet.

NYC Takes on Rude, Evil Cyclists in New Ads

The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring Mario Batali, John Leguizamo, and Paulina Porizkova encourage basic urban bicycling behavior, like staying off sidewalks, yielding to pedestrians in crosswalks, and riding with traffic and not against it. Since this is NYC, they should also warn against riding across the hoods of cars stuck in traffic and targeting package-laden pedestrians for sport. (Yes, the campaign ignores the inconvenient fact that drivers are more of a hazard to cyclists than vice versa.) There's some local color when a doofus yelps, "Pawlina, it's a crawsswalk!" (Being from Boston, I know that "Pahlina" and "crahsswahlk" are the correct pronunciations.) Passersby berate the bad cyclists jerks, and some viewers have apparently taken offense, blasting the ads for promoting insult speech. Puh-lease. This is New Yawk. I got your indignation right here.

Schwinn’s choir of riders ringing in holidays

Schwinn presents a bicycle-bell choir performing "Jingle Bells," "Deck the Halls" and "Auld Lang Syne." Can't you hear them? Ring! Ring! Ring! The multi-hued, pan-generational riders in the work by […]

Writing across America: 5 greatest moments

This summer, freelance copywriter and Australian native Janeen McCrae embarked on the epic quest to bike across America, equipped with little more than her tenacity, unflappable sense of humor and […]

Writer’s transcontinental trek gets high tech

After a nasty spill literally wrecked her first attempt at cycling across America, copywriter Janeen McCrae is back on the road—and this time, she's got a bionic bike. New York […]

Copywriter really, really wants his bike back

You know it's a good Craigslist ad when it starts out: "Some assmaster stole my custom made, heavy, rusty Bologna bike at 10th & C last night." The aggrieved author […]

Creative’s epic bike ride ends early and ugly

Last month, we posted a lengthy chat with Janeen McCrae, a veteran advertising copywriter who was prepping for a solo bicycle ride across the U.S. We're sad to report that […]

Caloi bikes great for melting chocolate eggs

Ad agency Fabra&Quinteiro in Brazil crafted this "Choco-Lazy" spot for Caloi bicycles. It shows chocolate eggs fitted with eyeballs, mouths and shaved-coconut hair sitting around playing video games and surfing […]

Brewer wisely promotes biking over driving

Cultivator Advertising & Design crafted the pro-biking message above on behalf of New Belgium Brewing Co. in Fort Collins, Colo. The headline, "Work to bike more," sounds like the work […]