big pharma

This Drug Saves Lives, but Good Luck Getting It

There are 700,000 heroin users in America, and they are dying from overdoses in record numbers—100 per day, by one estimate.

Welcome to the New Face of Big Pharma

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the next class. It’s exactly the kind of everyday problem that drives parents of diabetic kids batty.

Big Data’s Big Image Problem

The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up the complex world of analytics used to measure consumer preferences and behaviors.