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This Chicago Agency Creates Playful Campaigns for Major Brands

Brand Marketing

By Aneya Fernando

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago

Creativity

Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

By Gabriel Beltrone

Creativity

Doggies vs. Babies: Big Lots Hosts a Shamelessly Cute Showdown in Latest Ads

By David Gianatasio

Brand Marketing

Ad of the Day: Big Lots Does Focus Groups With Animals Because They’re People, Too

By Gabriel Beltrone

Brand Marketing

Adweek’s Top 5 Commercials of the Week

By Melissa Hoffmann

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Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign

Brand Marketing

By Tim Nudd

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance.

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Big Lots Hires Lead Creative Agency

Brand Marketing

By Andrew McMains

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. [...]