Big Fuel

Leveraging Tech and Data to Build Old-Fashioned Trust

Over the last decade the marketing landscape has morphed into an entirely different species. 

Kohl Norville Becomes Motive’s First Content Director

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways for people to enjoy brands. 

Burger King Launches Global Agency Review [Updated]

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a new global creative agency.

Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone.

Big Fuel CEO Jon Bond Leaves Agency

Big Fuel chief executive Jon Bond has left the social media agency, where he was in that role for 22 months. The Kirshenbaum Bond Senecal + Partners co-founder and former CEO joined Big Fuel in January 2011 after making an investment in the company.

Weighing In on Branded Content

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and CAA for the burrito brand’s sustainable farming “Cultivate” campaign.

Advertising Fuels Facebook’s Monster $5 Billion IPO

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percent of Facebook’s $3.7 billion in revenue for 2011, and U.S.

Bob Lord Takes Reins at VivaKi Digital

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global CEO Laura Lang is leaving to become CEO of Time Inc.

Publicis Buys Big Fuel

Publicis Groupe has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its holding to 100 percent from 2014, according to