Leveraging Tech and Data to Build Old-Fashioned Trust
Brand Marketing
Over the last decade the marketing landscape has morphed into an entirely different species.
Weighing In on Branded Content
Brand Marketing
Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and [...]
Advertising Fuels Facebook’s Monster $5 Billion IPO
Performance Marketing
Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on [...]
Bob Lord Takes Reins at VivaKi Digital
Brand Marketing
VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global [...]
Publicis Buys Big Fuel
Brand Marketing
Publicis Groupe has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its holding to 100 percent from 2014, according to