Strategic Planning Builds Brands Through Real-Time Multitasking
Brand Marketing
Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.
Consumer Scores Are the Next Privacy Boogeyman in Washington
Performance Marketing
Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy.
Big Data Players Riff on Instagram Video (and Ukulele)
Performance Marketing
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.
White House Privacy Survey Falls Short of Its Purpose
Performance Marketing
A White House survey that asks consumers for their opinion about big data and privacy may yield a few political talking points but not much meaningful or useful data, experts [...]
Percolate Raises $24 Million From Investors, Including WPP
Performance Marketing
Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today.
Advertisers Give White House Meeting High Marks
Performance Marketing
It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of [...]