Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is.
Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.
Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.
High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader set of advertisers.
Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images
The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers that harnesses the collective power of connected devices to better reach consumers and better compete with data strongholds like Google and Facebook. It's called the Device Co-op.
Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.
BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform.