Big 12 Conference

College Football Is Kicking Off With an Unprecedented PSA Blitz

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all.

Hook ’em Horns: Longhorn Network Rustles Up First Carriage Deal

With mere hours to go before it goes live, ESPN’s Longhorn Network at long last is beginning to make some headway with distributors, cutting a deal with Verizon’s FiOS TV. Trouble is, the biggest players in the Lone Star State have yet to make a commitment to the startup.

Pac-12 to Kick Off Homegrown TV Unit

Pacific-12 commissioner Larry Scott on Wednesday announced the launch of the athletic conference’s own television unit, a suite that will include a national cable TV network and a half-dozen regional sports networks. The Pac-12 Networks will roll out in August 2012, immediately before the start of the academic year.