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Bic Apologizes for Women’s Day Ad That Mostly Just Made Women Furious

Creativity

Bic continues to have trouble talking to women.


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Those without DVR, grab your Bic pens now

Creativity

BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once." We're given the directions [...]