Bic Apologizes for Women’s Day Ad That Mostly Just Made Women Furious
Creativity
Bic continues to have trouble talking to women.
Those without DVR, grab your Bic pens now
Creativity
BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once." We're given the directions [...]