Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release
Brand Marketing
When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's
How the Perfume Business Lost Its Class
Brand Marketing
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for [...]
Taco Bell, Doritos Dominated Super Bowl Social Media
Brand Marketing
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that [...]
Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history.
Taylor Swift and Diet Coke Are Getting Packaged Together
Brand Marketing
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit
Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal
Brand Marketing
A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador."