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Katy Perry to Play Super Bowl Halftime Show

Convergent TV

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015.


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Audi Revs Up Another Super Bowl Spot

Convergent TV

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the [...]

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Beyonce Drops an Album and 17 Videos With Zero Advance Marketing

Brand Marketing

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and [...]

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Facebook Music App Gets Jack In The Box Jumping

Performance Marketing

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get [...]

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The Man Who Makes J.Lo Glow [Video]

Brand Marketing

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted.

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The Man Who Makes JLo Glow

Brand Marketing

Behind those crazy glamorous perfume ads for JLo and Beyoncé is Key Creative Olivier Van Doorne