beverages

Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

The Kool-Aid man's explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?

Facebook Fans Bring Back Coca-Cola’s Surge After 11-Year Hiatus

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook.

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.

Diet Coke Gets New Look for Fall

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is anyone supposed to keep a brand portfolio that’s sold in 200 countries and consumed 1.7 billion times each day looking fresh?

Pepsi Ads Return to TV

In recent years, PepsiCo Inc. has been busy touting the its healthier offerings, but the healthier image has come at the expense of the company's flagship product, Pepsi-Cola. Last year, Pepsi sank to No.