Alt Image Text

Mountain Dew’s Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

Super Bowl Commercials

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone [...]


Alt Image Text

Social Data Uncovers Brand, TV Show Affinity

Performance Marketing

To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes.